Meet Christina, a user experience researcher and senior strategist.
GET TO KNOW HER
Christina Waterman is a visionary marketing leader turned design advocate, bringing a human-centered research framework to lead businesses on their path to balance purpose and profit.
Services include:
✔️ - End-to-end UX design services
✔️ - Brand strategy consultancy
✔️ - Stakeholder management
✔️ - Project implementation
✔️ - Leadership training
✔️ - End-to-end UX design services
✔️ - Brand strategy consultancy
✔️ - Stakeholder management
✔️ - Project implementation
✔️ - Leadership training
Technical skills include:
✏️ - User Interviewing
✏️ - UX Writing
✏️ - Data Analysis
✏️ - Design Direction
✏️ - Strategic Planning
Current Projects
In 2023, Christina took her side hustle in UX to full-time status as a freelance consultant and founder. She is currently working on launching the website of her purpose-driven design collective called the UX Marketing Lab, which helps small businesses, marketing executives and entrepreneurs from underrepresented backgrounds validate their ideas using human-centered research methods.
Past projects
Since she pivoted to UX Design in 2021, Christina took on freelance projects in UX while working full time in Marketing. During this time, she became an “intrapreneur” and began using her influential leadership position to advocate for UX projects and people. Check out a few of her case studies below:
In 2022, she led a year-long rebrand and homepage redesign for an online media publisher. This helped the brand increase CTR and revenue while saving in-house developer time by 95%.
Technical skills used: Design direction, interviewing, usability testing, prototyping, project management
In 2021, she conducted a research project to address functional issues on the most important page on a retail brand’s site - the conversion page - right before the holiday season. Her handoff presentation included actionable steps to increase conversion rate and consumer value.
Technical skills used: UX writing, interviewing, prototyping, analysis
In 2021, she led a brand refresh and website redesign for the front and the backend for a digital media brand. This helped the client reposition for it’s B2B audience, resulting in increased conversions and revenue.
Technical skills used: Design direction, prototyping, iteration, project management
Achievements
Christina holds a continued education certificate in UX Design which she completed in 2021. She also holds an MBA and B.S. in Marketing with a specialization on international marketing and digital media communications, completed in 2016.
As an advocate for continued education, Christina is always learning something new that she can add to her UX Marketing toolkit:
💡 - Behavioural Science - Coglode (2023)
💡 - Behavioural Psychology in UX - School of UX (2023)
💡 - Human-Centered Design - Designworks (2021)
💡 - Entrepreneurship - Designworks (2021)
💡 - Visual Design - Designworks (2021)
💡 - Data Visualization - Udemy (2020)
💡 - Data Analytics - General Assembly (2019)
Not only has she handed out thousands of awards over the course of her 7 year career in recognition programs, but Christina has also received a few of her own:
🏆 - Selected to participate in a 4-month entrepreneur accelerator called The Break Fellowship, completed in 2023.
🏆 - Board member of the Business Advisory Council at her alma mater, helping shape the future of the business curriculum, since 2022.
🏆 - Named one of the winners of the “Most Influential Strategist” in Bizbash’s 2021 award for event strategists.
Wanna know more? Reach her at uxmarketinglab@gmail.com
